Passionate about helping you grow and making an impact.
Meet Amanda
Small coastal New Zealand → Melbourne big city hipster life → back to small town regional Gippsland. And honestly? Best decision ever.
I've known what I wanted to do since I was 10 years old. I entered (and won) a logo competition which made it into the local paper, from then on - I was hooked. I would enter every colouring-in or sandcastle competition I could get my hands on. In high school, I was drawing surf brand logos on pencil cases and doodling fancy headings for my mates in their school workbooks.
I was born to do this!
My Journey
After 5700+ projects (yes, I counted), working with everyone from corporate teams to creative rebels, I've learned that most brand problems aren't actually about the size of the logo. They're about business owners & brands who've forgotten what they're building, and teams who need creative support without the creative drama.
Moving to the regional Victoria a couple of years ago brought me so much joy. You know that moment when you step back from the chaos and suddenly see everything clearly? That's what I bring to your work, every single time.
Creative Values
I see everything in colour. Literally. Hand-drawn illustrations, bold patterns, textures that make you want to wrap yourself in them. Corporate doesn't have to mean boring, and creative doesn't have to mean chaotic.
I'm an optimistic realist. I'll see the absolute best potential in your brand (those rose-coloured glasses are real), but I'll also tell you honestly what's not working and why.
I believe in community. Proudly independent and working in female founded businesses. Representation matters, if you can’t see it - you can’t be it. In an industry was dominated by design dudes in black t-shirts & caps. I could never be them, so I learned to be authentically me.
Wanna know how I can help you? Schedule a chat, or visit the services page.
Beyond the Studio
When I'm not wrangling fonts, you'll find me:
Singing in the local Choir 🎶
Organising our annual Community Art Show 🖼️
Walking our Jack Russell (who thinks he's much bigger than he is) 🐶
Painting murals on blank walls with my mind (some IRL) 🎨
Attempting to Surf 🏄♀️
The truth is, I genuinely love this work. Every new brand feels like a puzzle waiting to be solved, every client brings a story worth telling, and every project is a chance to make something beautiful that actually works.
Ready to See What's Possible?
Whether you need reliable design support or strategic brand mentoring, let's start with an honest conversation about where you are and where you want to go.
Your brand is in good hands - creative, experienced, and surprisingly calm ones.
What’s next? Schedule a chat, or visit the Services page.