Designers & AI. Love it or hate it, it’s here to stay.
The AI em-dash problem isn't really about punctuation. It's about something bigger, AI defaults to a polished, slightly formal version of communication that doesn't sound like you anymore. It sounds optimised. Perfect, even. But that perfection is exactly what makes it feel hollow and inauthentic. Will there one day be a premium on hand-made (or human-made) work over computer generated work? Not to mention we still haven't solved the problem of copyright. Where are all the images coming from that an AI model referencing?
Your Brand Strategy is a Song
Brand Strategy, when done right, is like a beautiful, memorable song that drives people to go in a certain direction together. It brings voices together to create something magical.